The essence of the idea was letting the team know exactly what they were contributing to the future while raising morale.
Introducing a SGP robot – a mascot who was at the heart of the campaign making workers aware that what they are doing today is powering tomorrow.
The robot was developed with a back story and was used across a variety of internal communications from an exclusive twitter page to safety materials and digital/printed newsletters.
Over the 3 year relationship a considerable amount of time was shared in managing the client, their expectations and timelines. Towards the end of the contract the work received some limelight in winning two Platinum Awards at the Hermes Creative Awards under the categories Best Marketing Materials and also Best Internal Campaign, a huge honour for my work to be recognised under a global awarding body.