I was brought in to work with Kip Hotel twice. The first leg of this project was brand building. At the foundation of Kip before a hotel existed, I worked with the owner to develop the hotel concept — how to appeal to a booming area which was being flooded by the makers-market and morphing into the mecca of London’s start-up scene. This cascaded across the offering, USPs and fleshing out a hierarchy of the brand’s messages and how to communicate them through their values, a tone of voice and a visual identity.
Tone of Voice
The results for Kip Hotel were staggering:
The first month into our summer campaign was the best month Kip had ever had in terms of bookings
April, before the second job for Kip started, sales were down 13%, August bookings 2018 was up 52% from August 2017
Website traffic increased 138%
Shown on Channel 5’s Hotel Inspector as ‘the future of affordable accommodation
STR stats reported hotel revenue London was down on previous year while Kip Hotel was up 20% on revenue