The logo was developed off the back of a site icon, which the client was keen on. An old, iconic heritage tree sat in the gardens of the Tweed Homes development. Recognising the sentimental value and distinctive style of this tree I began to develop a logo around this. The tree represented is also reflective of the West End luxury home’s location—secluded yet very near the town centre of Aberdeen. This was a large selling point and I couldn’t overlook it.