Building exhibition presence.
The revitalised brand allowed Applus RTD to have more impact with exhibitions, from ONS in Norway to OTC in Houston and Offshore Europe. And the exhibition truck made it's stop at each. The funky orange (a throwback to Dutch heritage) helped Applus stand-out as innovators of their field in a sea of competitors and the consistency across the brand from stationery to work apparel helped tie the whole campaign together. An integrated campaign built on the foundations of strategy, underlined through the company messaging and delivered through the design work – all with contextual reference towards their service offer.